Dr. Ruben Perczek works with people who value living in integrity, care deeply about human beings and human connection, and are open to learning and growing.

The select clients who he chooses to work with and choose him tend to be medium and large size company owners, C-Suite leaders, senior executive leaders, heads of entire departments in highly matrixed organizations, political and public figures, and head coaches & athletes leading their sport.

His coaching services, whether it is for individual, teams or whole organizations, is guided by a high performance integrated change framework he’s called
The 7 Roots of Potential™. It is an integrated roadmap that allows each individual to tap into their unique potential to fully engage themselves, their team performance, and company culture.

Dr. Ruben is also a sought after public speaker who believes in engaging the audience in a meaningful conversation rather than using the stage to perform, entertain and impress. He keynotes in leadership and high performance conferences intending to inspire their audiences to dig deeper into their potential and commit to living their most inner convictions.

Dr. Ruben is currently hosting the DigDeep show, a podcast in which he interviews others on lessons learned in the life-giving journey toward claiming their
true identity.

In addition to coaching, speaking, and hosting The DigDeep Show, Dr. Ruben founded Zone 14™, a movement to evolve our conventional notion of excellence and high performance from one that is obsessed with winning at all cost to one that is inclusive of the underdog and collaborative to WIN for the greater good of ours and future generations.

Dr. Ruben’s recent book, Zone 14™, becomes available on Nov 13 2017.



  • "Ruben Perczek inspires us to embrace the complex humanity that we share with those we coach,
    and to tap the potential that is unique to each of us."

    Cognitive Scientist and Author of Visual Intelligence: How We Create What We See
  • "Having known Ruben Perczek for over twenty years, I can speak to the authenticity, wisdom, and humility he shares."

    Director, Stanford Forgiveness Project and Author of Forgive for Good
  • "Effectively applying the principles of courage and renewal to the world of high-performance coaching,
    Perczek offers holistic and humane guidance to leaders, coaches, teachers, and parents interested in cultivating
    full and sustainable potential in high-performing young people and in themselves.”

    Executive Director, Center for Courage & Renewal
  • "Ruben encourages us to dream big; to give up limiting beliefs; to not fall prey to voices of self-negation and self-criticism. He invites us to flourish and recognize we are already outstanding when we stop and look in the right direction."

    President, Integrative Restoration Institute and Author of iRest Meditation and The iRest Program for Healing PTSD

  • Dr. Ruben Perczek was born in Cali, Colombia. Both of his parents survived the persecution and massacre of Jews in Europe and were fortunate to escape, find a place to settle in Colombia and start over. He was born as the third and youngest boy of three brothers. 
  • Soon after Dr. Ruben’s birth, his father suffered a stroke which left him paralyzed, speech deprived, and emotionally labile. 
  • In the practice of hitting a tennis ball against a wall, Dr. Ruben found a way to cope with the turmoil that was concealed within his home’s walls. 
  • In his early teens, Dr. Ruben became a top ranked junior tennis player in the International Tennis Federation. 
  • Before his sixteenth birthday, Dr. Ruben moved on his own from Colombia to California to pursue the path toward professional tennis. The fact that he didn’t know English and knew no one in the US didn’t stop him from pursuing his life’s path.
  • In his first year at the University of California at Irvine, his team reached a top ten ranking in Div. I Tennis. As soon as he realized however that his best friend Alvaro Jordan was turning pro, his interest in college changed. His college career came to a halt when he turned pro after his junior year. Soon after turning pro, his dream of playing Davis Cup for Colombia with Alvaro came true. 
  • At age 21, after only 18 months of playing the pro circuit, his drive and determination for pro tennis shriveled up, largely due to lacking family emotional support for a sports career as well as lacking the funds to build the foundation of a world-class team.  
  • Up to that point, Dr. Ruben’s whole identity was as a tennis player. Now that he didn’t have the game of tennis to determine who he was, he began digging deeper and discovered his love for the arts. It was then that he founded a theatre production company with two other known artists in the industry. One of their productions in Los Angeles was One Flew Over the Cuckoos Nest with some of the original Broadway cast. 
  • While re-building his identity through the process of character development in theatre, Dr. Ruben discovered that with enough repetition, the human mind is susceptible to believing any story we tell it. In other words, the human mind is unable to distinguish between the reality we see out there in the world and the reality we see in our imagination. 
  • That realization was so inspiring to him that he decided to deeply study the nature of the human experience from both the physical and mental perspectives.
  • He spent the following 10 years rigorously investigating human identity through the lens of the mind-body connection and collaborative approaches to the greater good of society. 
  • Dr. Ruben went on to earn two bachelor degrees, one in Political Science and the other in Psychology. In his undergraduate work he was deeply influenced by Thomas Parham, Vice Chancellor at UC Irvine and past president of the National Association of Black Psychologists and by world-renowned Cognitive Scientist and author Don Hoffman. 
  • Dr. Ruben went on to earn his masters and doctoral degrees in Clinical Psychology from the University of Miami, his internship at the Palo Alto Veterans Health Care Administration and his post-doctoral fellowship from Stanford University School of Medicine.  
  • In the early part of the 2,000’s, Dr. Ruben served as an assistant professor at the University of Miami School of Medicine, a clinician through the U.S. Department of Veterans Affairs, and a community facilitator of Mindfulness Based Stress Reduction practices. His private clinical practice gave him the opportunity to work with business and public leaders.
  • In 2002, he founded his own coaching and consulting firm, focused on guiding the development of high performing leadership cultures in medium to large organizations. 
  • His work was carried out world-wide with special focus in the Americas and Europe. One of his initial clients was Ricoh Latin America, who hired him to help them create greater alignment and collaboration across 11 countries. 
  • Between 2004 and 2007, Dr. Ruben partnered with Oxford Leadership Academy, growing his and their competence for aligning business with culture strategy for the private and public sectors.  
  • His has been featured as an international conference speaker since 2004. 
  • From 2009 to 2012, Dr. Ruben expanded his leadership consulting and coaching to the niche that shaped him in his early years, elite sports. 
  • His work as a high performance leadership advisor includes consulting as the High Performance Director for the University if Miami Department of Athletics, where he directed and oversaw the development of more than 300 elite athletes, 16 teams and their respective coaching staffs. 
  • His service as a strategic high performance advisor has led Dr. Ruben to guide and coach senior leaders in organizations, like adidas Latin America, supporting them to establish a coaching culture across the top three leadership levels of the company. 
  • Rooted in his mission to help turn the thinking about high performance upside down, The Zone 14 Movement vision was born in 2015.
  • His lifelong passion for discovering the conditions that help people flourish has led him to recognize that when we learn to stop and look in the right direction, we become able to tap the potential that is unique to each of us. In contrast, when we become obsessed with winning at all cost, our spirit tends to shrivel and die off.
  • Dr. Ruben is dedicating his life’s work to research and develop the transformational framework called the 7 Roots of Potential, in service of growing commitment and collaboration toward wholeness in our planet.